1. What Are Cookies?
Cookies are small text files placed on your device by a website. They allow the site to recognize your browser, remember your preferences, and track usage patterns. Similar technologies (pixels, local storage, fingerprinting) operate on similar principles; for brevity, this policy refers to all of them as “cookies.”
2. Types of Cookies We Use
2.1 Strictly Necessary
Required to run the website and deliver services you request. Examples: session cookies, security/CSRF tokens, form submission nonces, cart (if applicable). These cannot be disabled without breaking core functionality.
2.2 Performance & Analytics
Help us understand how visitors interact with our website so we can improve it. Examples: Google Analytics 4, Cloudflare Web Analytics, anonymized page-view and click data. You can opt out via browser settings or the dedicated opt-out tools described below.
2.3 Functional
Remember your preferences and choices (e.g., whether you accepted the cookie banner, preferred language, theme). Disabling these may reduce website convenience but will not break it.
2.4 Marketing / Advertising
Used to deliver relevant ads and measure campaign performance across partner sites. Examples: Facebook/Meta Pixel, Google Ads conversion tags. These are set only with your consent where required (EU/UK/CA/CPRA-applicable states) and may share data with advertising partners.
3. Third-Party Cookies
We work with third-party services that may place cookies on your device, including:
- Google (Analytics, Ads, reCAPTCHA).
- Meta (Facebook Pixel for campaign tracking).
- Cloudflare (security and performance).
- Payment processors (only on pages involving payment).
- Customer support / CRM providers (Live chat widgets).
4. Your Choices
- Cookie banner: on first visit, opt in or out of non-essential categories.
- Browser settings: most browsers allow you to block or delete cookies. See your browser’s Help documentation.
- Industry opt-outs: DAA opt-out, NAI opt-out.
- Do Not Track: we honor DNT signals for non-essential tracking where technically feasible.
- Global Privacy Control (GPC): treated as a valid opt-out signal under CPRA/CCPA.
5. Retention
Cookie retention varies by type. Session cookies expire when you close your browser. Persistent cookies typically range from 30 days to 2 years depending on purpose.
6. Updates
We may update this Cookie Policy periodically. Changes take effect when posted. Review this page regularly.
7. Contact
Questions? Email privacy@quelark.com.